YOU

HAVE

SOUGHT

AND

YOU HAVE

FOUND

Terms

These terms and conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by participating, all entrants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information. 

Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England. 

  1. This promotion is open to UK & Republic of Ireland residents aged 18 or over, excluding employees and the immediate families of the Promoter, its subsidiaries, other group companies, its agents, or anyone else professionally connected with this promotion.
  2. Opening/Closing Date & Time
    1. The promotional period will open daily from 08.00 GMT to 23.00 GMT (the “Promotional Hours”) on the 20/07/26 (the “Opening Date”) until 30/09/26  (the “Closing Date”) inclusive (the “Promotional Period”). All entries received outside the Promotional Hours, before the Opening Date or after the Closing Date shall not be accepted.
  3. Promotional Packs
    1. The promotion is on the following promotional packs instore and online in the UK:
      1. 12x330ml bottle Asahi Super Dry
      2. 4x440ml can Asahi Super Dry
      3. 4x330ml can Asahi Super Dry 0.0%
    2. The promotion is on the following promotional packs instore and online in the ROI:
      1. 12x330ml bottle Asahi Super Dry
      2. 3x330ml can Asahi Super Dry 0.0%
    3. Promotional packs are subject to availability and while stocks last.
  4. How to Enter
    1. To enter the promotion, purchase a Promotional Pack (see clause 3) in-store or online. Open the pack and check whether it contains a winning can or bottle. A winning item will feature a distinctive, non-standard design incorporating a bold camouflage-style pattern and include a clear message indicating that you have won a prize.
    2. If you have the winning can/bottle you can redeem the prize by scanning the QR code on the product or visit asahicompetitions.com/seek-what-is-unique/claim and enter your name, unique 12 digit code that is featured below the QR code and email address.
    3. Only packs featuring the  message Congratulations! You’re a UK winner on the product (UK only) are eligible to win the trip to Tokyo (see clause 5). Packs featuring the Congratulations! You’re a ROI winner on the product (ROI only) are eligible to win the premium dining experience (see clause 6). Pack design determines prize eligibility and geographic entitlement. Winners must retain the winning can or bottle and a valid itemised purchase receipt from a participating retailer located in the respective country (UK or ROI).
    4. Entrants must have internet access to enter this Promotion.
    5. Purchase of Promotional Product in either in store or online is necessary to enter the Promotion.
    6. Entrants must retain their receipt as proof of purchase showing date of purchase during the Promotional Period and prior to date of entry. This may be required to validate the prize.
    7. Entrants must retain their product  for validation. Winners will be required to send a picture of their winning product to the promotor before the prize can be fulfilled
    8. The Promoter encourages responsible drinking and would direct consumers to read www.drinkaware.co.uk or www.drinkaware.ie for more information.
    9. During the main Promotional Period, there will be a total of six (6) winning packs available to be found in the UK. These will be distributed as follows: one (1) winning pack will be allocated to each of the following five (5) named retailers – Tesco, Sainsbury’s, Waitrose, Co-op and The Bestway Group (trade only) with one (1) additional winning pack randomly allocated across any UK participating retailers. ROI will have a total of five (5) winning packs and will be distributed as follows: one (1) winning pack will be allocated to each of the following two (2) retailers – Tesco Ireland and Musgrave Retail Partners Ireland (SuperValu or Centra) and three (3) randomly at any participating ROI retailers.;.
  5. The Prizes
    1. The Prizes consist of:
      1. UK: Six (6) trips to Toyko for two (2). Each trip package is for a winner and one (1) guest, both aged 18+. See clause 6 for further prize details.
      2. ROI Five (5) Japanese Dining Experiences to the value of €450 for winner and one (1) guest, both aged 18+. See clause 6 for more details.
    2. No cash or other alternative prizes will be provided in whole or in part, except that in the event of circumstances outside of its control the Promoter reserves the right to substitute a similar prize, or part of a prize, of equal or greater value. The prizes are non-transferable and cannot be sold or auctioned.
    3. The prizes cannot be swapped for an alternative.
    4. The Prizes are supplied by the Promoter and administered through its agents (the “Prize Administrators”):
      1. Savvy Marketing, 15-17 High Ct Ln, Leeds LS2 7EU; and
      2. Cloud Nine Incentives, Market House, Silver End, Olney, Bucks, MK46 4AL, UK
      3. Richmond Marketing Limited, 4065 Kingswood Road, Citywest Business Campus, Dublin 24, D24 H7RK
  6. Further Prize Type Details - Tokyo Trip
    1. Prizes will be awarded as follows:
      1. Six (6) trips to Tokyo for two (2). Each trip package is for a winner and one (1) guest, both aged 18+.
        1. 5 nights in a minimum 4* hotel sharing a twin / double room including bed and breakfast
        2. £2,500 spending money delivered via BACS transfer to the UK account details given by the winner(s). PayPal transfers can be made on request for the £2,500 spending money instead of BACS transfer. Once the trip to Tokyo has been booked, the money will be transferred in to the provided UK bank account or PayPal account within 14 days of the trip being booked.
      2. Winners must comply with all instructions of local agents. Failure to do so may result in the forfeiture of that element of the prize package.
      3. The Promoter or Cloud Nine will accept no responsibility for withdrawn or amended hotels, tours, or transport companies. In such cases, Cloud Nine will endeavour to offer a suitable alternative.

      5. Trips must be taken by no later than 31st December 2027.
      6. Stays are subject to availability and blackout dates.
        1. Blackout dates to include all UK bank holidays.
        2. (3rd – 6th April 2026, 15th December 2026-31st January 2027)
      7. Return economy flights from London Heathrow, Gatwick or Stansted to Tokyo. The departure airport will be allocated solely at the discretion of the prize fulfilment agency and will be based on operational and logistical considerations. No alternative airports or changes will be offered.
      8. Transfers included to and from the hotel in Tokyo
      9. ABTA or ATOL protection
      10. The prize package must be taken as a whole, flights and hotels cannot be redeemed separately. The winners and their guest must travel together on the same flight and stay in the same hotel room.
      11. Travel insurance is excluded from the prize. The winners and guest must obtain travel insurance covering all personal requirements including any pre-existing medical conditions and all provisions of provided by the Promoter during the prize claim.
      12. The winners and their guests are responsible for all expenses not expressly stated in these terms and conditions as being included as part of the prize. The prize includes £2,500 spending money per winner (see clause 6.1.1.2 for more details) and is intended to contribute towards any additional costs the winners may incur. All other costs and expenses incurred from the holiday, including, but not limited to, additional travel, transfers, excursions, visas (if applicable), vaccinations (if applicable), accommodation, meals and drinks not covered by the prize, tips, and other gratuities, remain the sole responsibility of the winner and their guest. The winners and their guest must each have a valid passport and have all necessary and relevant visas (if applicable) to travel to the chosen prize destination. Each person’s passport must have an expiry date no less than 6 months following the dates of travel, unless otherwise specified by a pertinent regulation. All passport and visa requirements are the sole responsibility of the relevant winners and guest.
      13. No additional guests can be added onto this prize package.
      14. If the booking is cancelled, the winner will not receive a refund.
      15. Any amendments made by the prize winner after the booking is confirmed may be subject to administration charges levied by the Prize Administrators.
    2. Winners may be requested but are not obliged to take part in any reasonable publicity and related promotional purposes. For the avoidance of doubt, any winners who are or appear to be under 25 years of age will not be featured in any publicity.
  7. Further Prize Type Details – Dining Experience
    1. Prizes will be awarded as follows:
      1. Five (5)  Japanese Experience Prize Package for two (2) people (winner and guest aged 18+)
        1. Dining experience for two (2) people at a Japanese restaurant venue, to be confirmed by the Promoter at the time of booking.
        2. Experience must be booked by 31st July 2027.
        3. All experiences and bookings are subject to availability and blackout dates.
        4. Blackout dates to include all Republic of Ireland bank holidays.
        5. The winner and guest are responsible for all expenses not expressly stated in these Terms and Conditions as being included as part of the prize.
        6. The prize package must be taken as a whole, food experience and hotel cannot be redeemed separately.
        7. There is no cash or other alternative to the stated prize.
        8. Venue for the dining experience is subject to change and may be amended by the Promoter at its sole discretion.
  8. Prize Delivery
    1. All requested details must be provided otherwise the Promoter reserves the right to reject the winning entry with no liability.
    2. The promoter does not accept any responsibility in the event the winner does not, or is not able to, take up their prize.
      1. Trip/experience winners: After a valid claim and the completion of the verification process the Promoter will liaise with the winner via email within 7 days and a full trip itinerary will be provided via an online prize letter and booking form sent to your email address. The winner and guest will also be requested to complete a guest information survey including disclaimer by the Prize Administrators in order to fulfil the prize package.
  9. Promoter & Prize Provider
    1. The Promoter is Asahi UK Limited, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England.
    2. The promotion is managed by Savvy Marketing, 15-17 High Ct Ln, Leeds LS2 7EU on behalf of the promoter.
    3. Savvy Marketing will manage winner prize fulfilment and contact winners to confirm acceptance of the six (6) holidays. Savvy Marketing will handle personal data in accordance with the promotional privacy policy, see clause 10.1 for further details.
    4. Cloud Nine Incentives will fulfil the six (6) holidays including bookings, flights, itinerary and spending money. Cloud Nine Incentives will handle all personal data in accordance with the promotional privacy policy, see clause 10.1 for further details.
    5. Richmond Marketing Limited will fulfil the five (5) Dining experiences. Richmond Marketing Limited will handle all personal data in accordance with the promotional privacy policy, see clause 10.3 for further details
    6. To contact the Promoter about this Promotion, please email contact@asahisuperdrycomps.com who will direct your query onto the relevant body at Asahi Group Holdings.
  10. Privacy Policies
    1. Savvy Marketing Privacy Policy: http://www.getsavvy.com/privacy-and-cookie-policy/
    2. Cloud Nine Incentives Privacy Policy: https://www.uponcloudnine.co.uk/privacy.html
    3. Richmond Marketing Limited Privacy Policy: https://richmondmarketing.com/privacy-policy
    4. Promoter Privacy Policy: www.asahibeer.co.uk/privacy-policy
  11. General Terms and Conditions
    1. These general terms and conditions apply in addition to the Specific terms and conditions above. Together, they shall be referred to as the “terms and conditions”.
    2. Participants must meet any eligibility requirements contained in the specific terms and conditions above.
    3. The Promoter is only responsible for promotional products up until the point of distribution and cannot be held responsible for loss, damage or theft of products once they have been distributed. The Promoter will, however, make reasonable effort to ensure that promotional products reach the intended participating retailers before or within the Promotional Period.
    4. If for any reason a technical interruption, fault or site failure occurs when purchasing online, the Promoter does not take any responsibility for incomplete purchases and any incomplete purchases will not be considered valid for entry into the promotion. The Promoter accepts no responsibility for any purchases which are not completed for any reason.
    5. Entries made from trade, syndicates, consumer groups or third parties will not be accepted. Bulk entries made in any way, including using any software which allows participants to increase that participants entries into the draw in a way that is not consistent with the spirit of the promotion, that participant’s entries will be disqualified, and any prize award will be void.
    6. Entries submitted using automated methods, including but not limited to computer scripts, bots, or any other software, are strictly prohibited and will be disqualified. Furthermore, any attempt to intentionally obscure IP addresses, such as through the use of VPNs, proxies, or similar technologies, to manipulate or bypass entry rules will result in the immediate disqualification of those entries. The organizer reserves the right to verify the authenticity of entries and take necessary actions to maintain the integrity of the competition.
    7. The Promoter reserves the right to verify all entries including but not limited to asking for proof of purchase and the images associated with, address and ID showing date of birth (passport, driving licence or equivalent form of ID showing date of birth). The Promoter reserves the right to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, any instructions forming part of this promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating or won using fraudulent means.
    8. It is the responsibility of the entrant to provide correct, up-to-date details when entering the promotion and on prize acceptance.  The Promoter cannot be held responsible for winners failing to supply accurate information or any postal dispute which affects prize acceptance or delivery of their prize.
    9. The decision of the Promoter regarding any aspect of the promotion is final and binding and no correspondence will be entered into about it.
    10. The Promoter must make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of residence of the main prize winners, to anyone who contacts them within three months after the closing date by emailing contact@asahisuperdrycomps.com. The Promoter reserves the right to refuse such requests. If you object to any or all of your surname or county of residence being published or made available, please contact the Promoter via contact@asahisuperdrycomps.com. In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request.
    11. Participants are deemed to have accepted and agreed to be bound by these terms and conditions upon entry. The Promoter reserves the right to refuse entry, or refuse to award a prize to anyone in breach of these terms and conditions.
    12. If for any reason any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion modify or suspend the promotion or invalidate any affected entries. The Promoter reserves the right to hold void, cancel, suspend, or amend the promotion where it considers it necessary to do so, without prior notice. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God), the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment. Participants are responsible for reviewing the terms and conditions before entering any Promotion.
    13. Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winners or accept any liability for any loss, damage, personal injury or death occurring as a result of participation in the promotion or taking up a prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees in which case that liability is limited to the minimum allowable by law. Your statutory rights are not affected.
    14. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent a participant’s entry to the promotion.
    15. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
    16. The Promoter will only use personal data supplied during the course of this promotion for the administration of the promotion and for no other purpose, unless we have your consent. You acknowledge that the Promoter may pass such information to its third-party agency solely for the purposes of administering this promotion. Your personal details will at all times be kept confidential and in accordance with current Data Protection legislation. Data will be stored for three months after the close of the promotion before deletion with the exception of the main prize winners whose data will be deleted after completion of their trip. You can request access to your personal data, or have any inaccuracies rectified, by sending an email to contact@asahisuperdrycomps.com. By participating in the promotion, you agree to the use of your personal data as described here.
    17. These Terms and Conditions shall be governed by the law of the relevant country for each entrant, and entrants submit to the exclusive jurisdiction of the courts of the relevant country they reside in. 

Back